Deko announces acquisition of industry-leading integration service Imegamedia

August 18, 2021

Deko is proud to announce the acquisition of industry-leading integration service Imegamedia, with the aim of expanding its current service offering and providing a better end-to-end experience. The deal includes the 100% acquisition of the Imegamedia Services Ltd and TrueInnovation Ltd businesses.

Imegamedia’s existing partners will continue to receive the same high levels of service and will also benefit from new and improved features. Whilst future Deko merchants will have access to a 24-hour installation service, enabling them to quickly offer their customers a range of finance options.

Founded in 2008, Imegamedia has become a market leader in Retail Finance technology integrations. supporting over 15 finance providers, 500 merchants and processing c.£400m of new lending requests annually.

The acquisition comes following announcements about new Deko partnerships with NewDay, SNAP and ZIP, all of which have been integrated into the Deko platform in recent months.

Mike Dawson, CEO of Deko commented: 

“We are excited to welcome the Imegamedia team, along with its hundreds of partners, to Deko. We have partnered with Imegamedia for a number of years and have been consistently impressed with its service model, technical standard and integration promise. Imegamedia’s business model is strongly aligned to ours and we believe we can achieve more for all our stakeholders as a combined and focused group. Delivering Imegamedia’s market leading onboarding experience into the Deko platform is an essential investment and underlines our commitment to making immediate, lasting and valued connections across our ecosystem.”

Maxine Moon, MD of Imegamedia and TrueInnovation commented: 

“We are thrilled to be joining the Deko business. Our ecosystems are very similar, we are motivated by the same purpose and share the cultural commitment to service excellence and innovation. Imegamedia has been built over the past 10 years to simplify access to ecommerce financing solutions and we are excited to be incorporating our unique integration solutions into the Deko platform. All of Imegamedia’s existing partners can look forward to the same consistent level of service and an exciting roadmap of future enhancements.”